Way back before Ok Cupid was bought by they would do fantastic, fascinating and fun Ok Cupid Labs posts where they'd analyze their internal data and do really cool - and often helpful, controversial - writeups about the results.
Those blog posts no longer happen, and I think a lot of us miss them.
We can fill the void a tiny bit with Millward's new, controversial Ok Cupid experiment.
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Reality) just posted the results of his newest project: Ok Cupid on Trial: A 4-month Online Dating Experiment Using 10 Fictional Singletons. In online dating, especially in discussions about popular dating site Ok Cupid, it's a widely held belief that attractive young straight women have it easy.
Millward decided to put this to the test by making ten fake profiles to see what kind of results he'd get based purely on superficiality.
Keep in mind that Millward's experiment is hetero-focused, and "attractiveness" can be pretty subjective. The judges were not too far off in guessing the attraction habits in the Ok Cupid pool used for the wider United States - though I do wonder who the real people are and how they'd feel if they found out about the results...
In the first 24 hours of the profiles being online: This might not surprise anyone, but seeing just how wide the gulf is between the sexes in a quick and dirty fake profile experiment is pretty eye-opening.
He found more of the same: The two most attractive women received 83% of all messages and probably would have gotten more if their inboxes hadn’t maxed out.
He added: After this, Millward started to feel empathy over the womens' bombardment.
So next he wondered, what were all these guys saying to the women - and how could a guy get his message to rise above the inbox noise?
With such heightened message volume to the most attractive (albeit fake) female dating profiles, Millward found himself in the unique position of being able to read all those messages - and see all the different ways that men competed for the attention and response of a single female when given only one chance to do so.
It also gives weight to gender stereotypes many people might find uncomfortable, such as relying on tropes of male agression and female passivity (receptivity) in social sexual situations.
And, it sadly appears here that girls with glasses still get the fuzzy end of the lollipop in mainstream dating.
Men face extreme competition in online dating The difference in message volume holds up the truism that men encounter extreme competition in the online dating arena.