Websites like Seeking Arrangement and What's Your Price let sugar babies, daddies, and even mommas obtain "mutually beneficial" arrangements.
Urick says membership is growing throughout all communities partly because sugar dating is becoming more mainstream.
"There's a lot of girls and guys on the site who are dating people that are subpar and it's not something that they have to do," said Urick.
"They can reach outside of their college realm and find someone they would actually meet otherwise that's able to provide a certain lifestyle for them and also mentor them." But it's not always a free ride.
The male sugar babies I interviewed for this story revealed that this exchange of money, gifts, and guidance often results in extreme daddy control.
Scott had his first sugar daddy in 2012, and has been in and out of sugar dating since.
Three years ago he met Peter, a 40-something hair salon owner and Scott's longest lasting daddy, on a hookup site.From the beginning, Peter made it clear that he would treat Scott with fancy dinners and gifts and provide him with professional guidance, but sex was off the table."He had a lot of sexual relations and that's not what he was looking for with me. Photo via Flickr user Jaysin Trevino Scott plans on being the CEO of his own media enterprise by the time he is 37. He's unemployed and he's out of school due to outstanding debt.But unlike other 20-somethings with big dreams and discouraging finances, Scott isn't the least bit worried.That's because his sugar daddies are pretty damn generous.