The data from i Research shows the market size of China online dating sites will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with an annual average compound growth rate of 31.3%, way higher than that of US market which is 3.4%.As shown in the table, the market is quite mature with a highly concentration level.In 2012, the biggest 3 website take 73.7% of the market, at the same time, the first 10 websites have occupied 93.81%.
The users of online dating site have clear target: to find their Miss. As Muyan, Baihe (No.3 dating site in China) says, one account usually stay active for 6 month to 1 year.
The No.1 site, Jiayuan, has only about 550,000 paying users every month, with 35 million users in total.
The percentage of paying users is only 1.6% This is a typical design of Chinese dating site: basic personal data + interaction.
However, the four options here, “send text”, “say hello”, “send gift” and “follow her” are not enough attractive.
When I see this, I feel that the profile like reading specifications of a machine.
After marriage, couples also have needs like consultancy which can be integrated into these sites. Searching among tens of millions of candidates from different walks of life, from young to old…, users have to spend much time and there are always unreal information to care. Most dating sites only offers dating and matching service.The information about relevant service such as wedding photography, wedding banquet, honeymoon reservation can hardly be found on these sites.Last month, a girl from Beijing met a guy claiming himself as a “project manager”.This guy invited her to visit his “project” and during the trip the girl suffered a car accident.However, she got no care from the “project manager” and even impose fist from him.