Online dating or Internet dating is a personal introductory system where individuals can find and contact each other over the Internet to arrange a date, usually with the objective of developing a personal, romantic, or sexual relationship.Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.
Online dating sites use market metaphors to match people.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.
This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.
The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of ﬁnding a romantic partner.
At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc. By 2007, many prominent studies show that Baby Boomer interest in online dating have soared.
However, market share was increasingly growing by several large commercial services, including Personals. Some online dating websites provide webcam chats between members.
As online dating's population becomes larger, sites with specific demographics are becoming more popular as a way to narrow the pool of potential matches.
The 20 most popular dating sites in 2006 as ranked by Hitwise include j (for Jewish singles), Christian Mingle.com, Christian Cafe.com, Man (same sex introductions), Love From India.ini, Black Christian People Meet.com, (for Latino singles), Asian People Meet.com, and (for Indian singles).
Most sites allow members to upload photos or videos of themselves and browse the photos and videos of others.