It’s a simple question and a common one — one whose answer could determine the fates of both a multi-billion dollar industry and millions of lonely hearts.
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In fact, this latest proclamation on the state of modern love joins a 2010 study that found more couples meet online than at schools, bars or parties.
And a 2012 study that found dating site algorithms aren’t effective.
And a 2013 paper that suggested Internet access is boosting marriage rates.
Plus a whole host of dubious statistics, surveys and case studies from dating giants like e Harmony and Match.com, who claim — , even!!
That’s not much different from your neighborhood bar, except in its scale, ease of use and demographics.
But in terms of actual function, the things we think of as uniquely “online” in online dating — the algorithms, the personality profiles, the “29 dimensions of compatibility” — don’t appear to make too much of a difference in how the enterprise “works.” Meanwhile, all this is happening during a time of enormous revolution in the way we conceive of relationships and commitment.A record number of Americans have never been married, and only a scant majority — 53 percent — want to be.Americans get married later every year, if they choose to get married at all.— that online dating “works.” This much should be obvious: We don’t actually know.Some of the reasons for that ambiguity are clear in this latest study.For starters, there’s this greater cultural issue of how we define relationship success: Is it marriage? Is it what Ok Cupid’s data team calls a “fourway” — four messages back and forth between two semi-interested parties?