The way people stay up to date with news is changing, particularly for those under 25.
Vice, Reddit and Buzzfeed all offer more entertaining, snackable ways to consume news, and platforms like Facebook and Snapchat are as much a link to current events as they are to friends and family.
In this landscape, BBC Newsbeat, the national broadcaster’s news service aimed at 16 – 24yr olds, had some catching up to do.
We worked with editorial, product and brand teams to create a news product that is the first-choice destination for young people, and to create a digital-first identity and experience that was as vibrant and distinct as its audience.
In order to build a news service for a demographic that was redefining content consumption, we needed to understand the audience’s needs better than they knew themselves.
It was important to create a unique experience that didn’t patronise or feel gimmicky.
We took inspiration from the Newsbeat name, with the brand, user experience and even the content drawing on the rhythm of ‘the beat.’ Every movement and transition was carefully considered.
They’re one of the most popular and modern tools for a hook-up, but dating apps are said to be responsible for increasing rates of STIs, according to the British Association for Sexual Health and HIV.
They believe that the quick, fleeting nature of frequent liaisons could be responsible for creating a pandemic of STIs and even an ‘explosion of HIV.’ Speaking to BBC Newsbeat, Dr Peter Greenhouse said: ‘You are able to turn over partners more quickly with a dating app and the quicker you change partners the more likely you are to get infections.
‘If enough people change partners quickly, and they’ve got other untreated sexually transmitted infections, it might just start an explosion of HIV in the heterosexual population.
Apps could do that.’ And while this hasn’t been proven to be the cause, the latest figures from Public Health England show a 33 percent increase in Syphilis and a 19 percent rise in Gonorrhoea since 2014.
But Marie Cosnard, the head of trends at dating app Happn, believes that other factors may be involved, too.