Mc Gill hopes to reach more than 700 members by the end of the year.“I’m going to have to stay ahead of the game and just keep pushing it,” she says.
“We’re the only Australian platform to connect foodies one-on-one,” she says.
This month, Mc Gill scooped up more than $7000 and 94 founding members through a crowdfunding campaign on Pozible that reached its goal 30 hours before deadline.
“You have to keep a realistic target,” Mc Gill says.
“I knew that I needed funds to finalise the site and the last development phase but I also knew there were going to be other costs after launch.” In addition to this, she chose crowdfunding as a way to include the founding community in building out the platform’s features.
“Crowdfunding is a really tough gig,” Mc Gill says.
“It takes three times the effort you think it’s going to take.” But she says it was very useful in sparking interest, building an initial community, gaining support through funding as well as market research.
“I’ve done a lot of customer research which was fantastic because it meant that I’d be able to refine messaging and develop the site based on feedback,” Mc Gill says.
Let’s Meet At will be officially launched across Australia and New Zealand within weeks, before going global at some point in the future.
A Melbourne-based entrepreneur is planning to launch a new social network this month helping to connect people over a mutual love of food.
Let’s Meet At founder Loretta Mc Gill says she created the startup to help people build meaningful relationships over food, whether for romance, friendship or meeting new people while travelling.
“Out of the frustration of looking for friends and love online, I decided to create my own platform,” Mc Gill tells .