In the midst of the Ashley Madison hack and subsequent data dump, we wanted to find out how long Ashley Madison had been connecting would-be philanderers.
Turns out the site was launched in 2001 and featured a woman whispering (from a great distance) into a man’s ear, who is cocking his eyebrows just so: What did other dating sites look like in their infancy?
Click on the photo and slide to the left and right to see how the webpages have changed over time.
Believe it or not the concept of online dating has been around longer than you think.
It dates back to the 18th century, where matchmaking through personal advertisement on newspapers would take place.
Almost everyone these days can name a couple they know that met on the Internet, though it wasn't so long ago that skimming the online personals for love was considered strange, even a bit desperate.
Being single passed the age of 21 was considered almost shameful in that era, and the ads were often a last resort for the men who advertised and the women who read them.
If a match resulted, it is unlikely that you boasted the fact to your friends, Cocks said.
"You probably wouldn't talk about it if you were very respectable," he said.
The personals sections of those 18th century newspapers were also useful for gay men and women to meet lovers, back when homosexuality was still illegal (it remained so in the UK until 1967).
Taboo or not, the practice certainly isn't new.