Meanwhile, the channel of traditional grocery retailers, particularly small independent grocers, continued to lose ground, mainly because of the expansions by Carrefour and Dia.
In 2015, internet retailing was by far the fastest growing channel in Argentina; however, value sales were still very low when compared with stored-based retailing.
This plan allows consumers to pay via a credit card in 12 interest-free instalments through participating retailers.
The incentive for the retailer is a financing cost far below that of normal.
Many chains and independent retailers joined the programme, and it has generally been successful.
Zara and Legacy in apparel and footwear specialist retailers, as well as Fravega and Garbarino in electronics and appliance specialist retailers, were among the chains that participated in the programme.
The economic crisis has inevitably changed consumer habits.
Argentineans have become increasingly rational consumers favouring modern stores close to them that accept credit cards, give access to financing and that have a limited range of products so they are not tempted by non-essential products.
In response to this, Carrefour continues to expand only via convenience stores.
The discounter chain Dia has grown the most in terms of outlets and selling space, while Jumbo Retail Argentina is investing only in its chain Vea, its most economical choice.
The complicated economic situation in the country continued to negatively affect the retailing industry in Argentina.
While retailing registered high current value growth in 2015, this was attributable to inflation as sales in volume terms fell dramatically.
Argentina is among the countries with the highest inflation in the world at 28% (unofficially) a year, which means consumers are seeing a drop in real wages.