Don't assume that the reader is going to know which of these you'd be into!
Rather than saying "I love to have fun" say "I love having fun - my ideal weekend includes bowling, a Netflix binge and a pancake brunch." That's not everyone's idea of fun, but if it's yours - own it!
If one of your defining values is loyalty, show what that looks like in your life.
The former excludes people who don't want someone who is overly concerned with appearances (even if they themselves are fit), and the latter includes those fit people who care about more than the superficial.
Remember - you have already started your profile by saying who you are and what you're into - if someone is still reading, they're already intrigued by you and what you care about.
If you really want to meet someone who loves sailing because sailing is your passion, that person who also loves sailing is already hooked as soon as they read that sailing is your passion!
If they hate sailing, hate the water and hate sailors, they're already gone.
When you are writing about who you are and how your live your life, be sure to show the reader what that looks like in action.
You are trying to attract the right people to you, and to do that you need to be specific.For example, many people say in their profiles they like to travel."Travel" could mean anything from a trip to Disneyworld to hiking the Appalachian Trail to a Mediterranean cruise to a luxury safari in Kenya.If you are looking for love online, a great profile is key. If you're at a loss, ask your friends for help describing you.Of course you need compelling photos, but those who are looking for a real relationship will look beyond a pretty face to find out what you are about. How would they describe you to someone they were setting you up with? Don't use the crutch of describing your job and moving on. Winning a pro surfing competition or rescuing stray dogs?It would be nice if everyone could give you the benefit of the doubt and magically see what a fascinating, unique, loving person you are, but that's not how online dating works. It's not a resume, and your job should get little focus. But more importantly, what are you passionate about? If you care about learning new languages and taking trips to test your skills, say so!