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Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all!
Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession.
Browse terms related to - A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw.
(A) version is normally your existing design ("control" in statistics lingo); and (B) version is the "challenger" with one copy or design element changed.
In a "50/50 A/B split test," you're flipping a coin to decide which version of a page to show.
A classic example would be comparing conversions resulting from serving either version (A) or (B), where the versions display different headlines.
A/B tests are commonly applied to clicked-on ad copy and landing page copy or designs to determine which version drives the more desired result.
Source: SEMPOThe discontinuance of a marketed product.
It is also called product deletion or product elimination.