“It could be a high profile or an under the radar website and has the ability to spread through thousands of users before being found and stopped.
“After the massive media attention that Ashley Madison has attracted, it stands to reason that similar infiltrations will also attract the same sort of short term awareness.
“[Plenty of Fish] need to ensure they are using a good ad server to manage their online advertising, vet the company and the provider to ensure it has a good reputation,” added James.
“While also keeping the public informed of exactly what has and what is happening will help and offer some kind of credit monitoring service to anyone directly affected by the compromise.
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While it is free to use, Plenty Of Fish offers premium services as part of their upgraded membership, such as who has 'liked' a member through the service's Tinder-like Meet Me feature, and allowing users to see whether a message has been read and/or deleted.
The website for Plenty Of Fish appeared in several music videos in 2010: in Lady Gaga's "Telephone", Natasha Bedingfield's "Touch", Ke$ha's "We R Who We R", Flo Rida and Akon's "Available", Jason Derulo's "Ridin' Solo", Since the alleged hacking incident, Frind alleges he has identified persons he believes are responsible for the hacking, and alleges he is threatening legal action in response to the widespread negative media exposure.At the time this received global media exposure and security experts blame Plenty Of Fish for the security and privacy lapse specifically for keeping users' passwords unsecured.On February 28, 2012, the parents of US Army Lieutenant Peter Burks sued Plenty Of Fish.After would-be adulterers lose sleep about their details being uncovered in the Ashley Madison data breach, singles looking for love on Plenty of Fish could be infected by malware.Security firm Malwarebytes has found the advertising network used on the site is dishing up fake ads that install malware on systems with out of date software like Internet Explorer or Adobe Flash.If a dodgy link is clicked, an exploit kit searches for vulnerabilities and drops the malicious software onto the machine.