"South Africa is disadvantaged when it comes to internet penetration and high-speed broadband access, which has held back growth and market volume," he says.South Africa has over 1 000 dating sites So you might be surprised to learn that there are more than 1 000 straight and gay sites operating in South Africa with names like e and operates a number of custom-branded platforms such as Fair Lady Flirt or Cosmopolitan Dating, puts their active users at around one million.Suddenly the chances of a jilted lover, ex-boss or old school friend seeing your profile become almost as good as meeting someone you might one day want to introduce to your Facebook friends. That's why, when those first messages started rolling in for surfyogi, 12 in the first 24 hours to be exact, I had a sudden attack of the vulnerabilities.
' I have to confess, I absolutely love my life. " It's not often you get to quote your online dating profile's personal "narrative".
And why wouldn't I I live in this beautiful city where I get to go for morning walks on the mountain, surf in Muizenberg (when the Cape Doctor isn't making house calls) or just relax in some postcard- perfect spot and read. That's the part where you get 20 to 2 000 words to "sell" yourself, or at least the SABS-approved version you want to put forward.
"The way I see it, Cape Town is a blessing and a curse because you don't need anyone to make you feel alive, happy or fulfilled. It really is an exercise in sales, where miscalculating your value or the market's interest could cost you in receding hairlines and awkward dates.
In my case my avatar was "surfyogi", the adventurous free spirit who is "already in love with life but open to new possibilities". Well travelled and adventurous, surfyogi is a thirtysomething girl who knows what she wants – "I like a passionate, adventurous man who has a great sense of humour" – but keeps herself open to new possibilities – "I am not sure I have an ideal man.
The men in my life keep on surprising and challenging me, and I like to keep it that way." Creating a profile And just in case she gets pigeonholed as a jock looking for her iron man, she throws in a piece of prose to hopefully capture a few creative souls.
"I hope to make you laugh, to inspire you to be more courageous and adventurous, to live life fearlessly and freely and to never stop asking why? And in return I hope you do the same for me." On any given day surfyogi could have been "culture vulture" or "creative guru".
It's hard choosing just one angle for your entire life story. The best profile photographs always cover the basics – sexy, sporty and slightly mysterious.
Surfing photos show physical ability and put you in a bikini, in Europe or at least Durban (this also shows you travel).
In hindsight, surfyogi might have thrown in a few more "sensitive" photos, pictures of her playing games with cute children or engaging with animals and nature, all firm favourites on the online dating circuit.